Rebranding a long-standing data business

Tiger’s software provides rich insights into data, voice, video and collaboration activities, enabling enterprises to make choices about their network infrastructure, user adoption, human resources, cost allocation, and employee wellbeing.

The business wanted a confident repositioning to attract new enterprise customers, while also raising awareness of Tiger’s full set of services amongst existing customers.

A new purpose statement captured Tiger’s role in transforming how enterprises work, collaborate and perform. Launch materials included brand guidelines, a new website and brand spirit guide.

Working with Philosophy Design