Explaining alternative career pathways and 100 technician roles to parents and young people

Gatsby Education is part of the Gatsby Charitable Foundation established by businessman and donor Lord Sainsbury. It developed the Benchmarks for Good Career Guidance for all schools and colleges across England and works in collaboration with education providers, advisors and government to help young people, with their parents, find the right education, training and career pathway for them.

With the launch of the new T-level qualification, Gatsby Education embarked on a large-scale awareness and engagement campaign to promote the advantages of T-levels and other career pathway options from 16+. YWC was involved in content planning and copywriting of an updated Talking Futures website, including an animation and an interactive decision-making tool.

A further copywriting project included the creation of 100 technician profiles to support a campaign and Science Museum exhibition highlighting how technicians do interesting and important jobs in almost every part of the economy. The focus was bringing to life why each technician’s role matters and what day-to-day working life involves, to encourage more young people into these vital roles.

Working with Gatsby Education and Kindred