Strategy, Ideas and Words for ambitious communications

Charities and emotional triggers

01 May, 2012

I’m not quite sure why it happened but for most of Saturday morning I was bombarded with messages from and about charities. With the post came my usual one or two mailers with wide-eyed and truly desperate children on. My newspaper was brim-full of charity ads. And an article on page 7 highlighted the difficulties facing charities in harsh economic times.

With the post also came the news that I had £50 extra in my pay packet than I expected, so I decided to give a donation to a number of charities I hadn’t given to before. But which ones to choose? Read more »