Creating a unifying offer for three distinct audiences

Origin Hope Media was established as a cost-effective solution for time, resource and cash scarce newsrooms under pressure to generate news and content 24-7-365. The business also partners with corporates and influencers who need to behave like newsrooms with content and news strategies of their own.

The goal of the brand positioning and visual rebrand was conveying the problem-solving offer of Origin Hope’s journalism, content and creative capabilities. All of which can be delivered at speed, to a very high standard, at a competitive price for all customer types, using a network of skilled content creators around the world.

The positioning and website focused on the simple concept of “newsroom freedom” i.e., the ability to do more and focus your resources effectively if Origin Hope is involved.

Working with Likely Heroes on design and Skim on digital delivery