Lodders

Refreshing the brand for a long-established firm of solicitors

Lodders is an award-winning, multi-service law firm with a 200+ year history. Its skilled team of solicitors helps clients to grow businesses, sell a family one, resolve disputes, complete deals on land and property, and to address changes in personal or family life.

The firm recognised there was a disconnect between its visual and verbal brand and everything the firm is today, as well as its growth ambitions. A rebrand was required to capture the range and quality of services offered, the culture and experience of the firm, and what the next generation of talent expect from a modern, successful firm.

The new positioning conveyed the essential legal clarity provided by Lodders, plus the team’s human understanding. This spoke to the individual entrepreneurs and generations of families the firm had a long history of working with, as well as corporates seeking close partnerships and those requiring expertise in family law.

Working with Philosophy Design