Co-Creation of company story, core behaviours and All Hands launch

Thakeham is an infrastructure-led house builder and community creator operating in the South East of England. In partnership with social housing providers and working independently, the company delivers high quality homes and amazing places to live with sustainability, biodiversity, human connection and wellbeing at their heart.

While many developers make strong claims about their commitments to sustainability and placemaking, Thakeham can provide many dozens of reasons to believe in its holistically ethical, sustainable and profitable approach to house building, strategic land promotion and community creation. The challenge the CEO recognised, was making sure this approach remains as the business grows, when practically he could no longer be in the driving seat of all areas of activity.

Extensive internal engagement work was undertaken to determine what makes Thakeham, Thakeham. The findings needed to be distilled into impactful cultural principles that would inform and motivate new recruits and existing talent alike. Importantly, leaders within the business needed to take ownership of the cultural definition produced, to ensure company-wide engagement in the calls to action for all employees.

A Co-Creation Team was established with Thakeham and over a period of three months we produced the Thakeham Story and Core Behaviours, as well as the agenda, campaign work and speeches for the upcoming launch at the company All Hands. We also captured over 100 reasons to believe in Thakeham and its rightful claim to be leading the construction industry in addressing climate change, building more homes, adopting modern methods of construction, and creating communities that thrive and last.

Working with Ian E Wood