Orbidal

Transitioning the value proposition from a consultancy to a platform-based service

Orbidal is a bid management technology that offers bid consulting and business proposal templates. It enables learning and collaboration by sales and business development teams, helping them to produce consistently high scores and winning bids in the competitive tendering process.

Originally a consultancy-led service, Orbidal’s knowledge bank and toolkit stems from the founder’s involvement in hundreds of competitive procurements for buyers and vendors, in the public and private sectors and across multiple industries.

With ambitions to scale its service to a far higher number of customers in Ireland and internationally, Orbidal developed a digital platform to guide sales and business development teams through the eleven steps to Request for Proposal (RFP) success, enhanced with a comprehensive set of knowledge-sharing and collaboration tools.

With a visual identity already in place, Orbidal asked for an updated brand narrative and redesigned, contemporary website that would successfully transition them from the original consultancy offering to a platform-based service, whilst still retaining some of the human touch.

The focus for the new website IA, design and copywriting was conveying the depth of insight embedded within Orbidal’s platform, convincing audiences about the legitimacy of Orbidal’s RFP methods, and conveying the ultimate benefits to be gained from using the Orbidal service – successful bids on repeat and essential business growth.

Working with Likely Heroes and emmg Lab