Making the opportunity clear
Adqura needed a radical update of their brand design and positioning to help clients understand the scale of the opportunity provided by customer decisioning – a multifaceted marketing tech solution that is still relatively unknown.
Working with Philosophy Design, I devised the core concept behind Adqura’s b2b2c brand – “the brain inside the brain” – which expressed Adqura’s pivotal role bringing together technology, data, machine learning, marketing, customer experience and operations into one centralised hub.
With this simple idea in place, the visual identity could take shape, the brand book could be written, and potential clients would understand Adqura’s service offering.
Working with Philosophy Design