A bit about me

I’m a brand planner and writer with over 25 years of experience producing strategy, ideas and words for big corporate brands, professional services firms, start-ups, SMEs and not-for-profits.

 

My specialties include:

  • Generating wide-ranging insights and connecting them together meaningfully

  • Defining differentiation and clarifying brand purpose

  • Writing in a way that is interesting, thought provoking and fresh

  • Presenting with clear thought and process

  • Driving the expression and marketing of brands

  • Understanding the link between strategy and creativity

  • Helping teams deliver inspiring work

  • Starting…finishing

 

My approach

  • Aiming for fresh and innovative solutions with each new brief

  • Challenging the status quo

  • Applying energy and enthusiasm to keep projects going

  • Taking personal pride in getting the job done well

  • Collaborating openly with everyone - teams, leaders, managers and creatives in all disciplines

  • Developing powerful insights and solutions that drive business forward

“Katriina (‘Kit’) has worked with Philosophy for many years and has been the most consistent strategic consultant we have worked with. She is logical, intelligent and considerate of time constraints. Kit asks the right questions, is able to cut through any clients’ complex needs and produces work that is adopted. For me, she has become the person I rely on when I have little time to do the work myself. I trust her implicitly. ”
— Sara Woods, Director at Philosophy Design
“Literally everyone loves the new brand: the design, colours, our new language, tone of voice, website.....everything. I can hand on heart say that not one person had said anything negative!”
— Kelly Russ, Clarasys
“Your talent for making sense of the dense and nonsensical is like a super-power!”
— Eve Conboy, Innopharma

Services

The applications for my experience are broad but I focus most on the following areas:

Purpose and positioning
Listening to your customers, employees, managers and leaders, to pinpoint the ambitions, needs and beliefs that unite them and create the platform for your success.

Values and behaviours
Helping your organisation escape those hum drum heard-it-all-before commitments and align behind inspiring definitions of what makes you different and fulfilling to engage with.

Brand motivation
Developing the messaging, guidelines and campaigns that engage and align employees in the purpose, values and behaviours of your brand.

Employee engagement
Explaining, reassuring and energising employees about key strategic and performance issues that need their support for your business to succeed, as well as the opportunities and benefits open to them.

 

Sustainability campaigns
Involving employees and customers in your vision, actions and performance, to show how you’re responding to changing expectations and working to achieve sustainability goals.

B2B marketing and content
Devising multi-channel strategies and high quality creative content that establishes and builds relationships with customers and partners.

Websites
Establishing objectives, defining audience needs, and developing targeted, expressive communication that delivers your brand positioning, reinforces key messages and answers questions.

Sales guides and toolkits
Bringing campaigns and initiatives to life for sales managers and teams, through tailored tools and techniques that support and enable their role.

 

I've created and written for:

Charities and Societies
FMCG
Financial services

Mining and natural resources
Pharmaceutical
Professional services
Property

Public sector
Technology
Travel and Logistics


Interested in working together?