The applications for my experience are broad but I focus most on the following areas:
Purpose and positioning
Listening to your customers, employees, managers and leaders to pinpoint the idea that brings them together and strengthens relationships.
Values and behaviours
Helping your organisation out of hum drum
commitments to inspiring definitions of what makes your approach different and fulfilling to engage with
Sales guides and toolkits
Bringing campaigns and initiatives to life for
employees and managers with targeted tools and techniques that support and enable their role.
Websites and campaigns
Writing exact, expressive copy that delivers your
brand positioning, reinforces key messages and answers questions.
Developing guides and campaigns to engage
employees in the core idea and behaviours behind your brand.
Explaining and energising the key strategic issues
that need the support and contribution of employees for your business to succeed.